28 How to showcase your core offering on your hotel website?

28 How to showcase your core offering on your hotel website?


Headline: How to showcase your core offering
on your hotel website? Hello, I’m Kush Patel from Infinity Innovations
and Xperience Xpeditions, and this is the 101 Essentials for turning a hotel website
into a revenue-generating machine, an ultimate guide for hoteliers to consistently generate
more bookings, grow profits and eventually break-free from the OTA dependence. I invite you to join this micro-expedition
to Xplore. Essential Number Twenty-Eight, Stay Options. There is no debate on the fact that the core
offerings of any hotel are its stay or accommodation options as the majority of your hotel revenue
comes from it. Given that, it is equally true that the higher
the category of the room sold, the higher the profit generated. But, the actual problem is over 90% of the
guests would not prefer a higher category of the room because it is a human tendency
to weigh everything on the basis of its price first. Let me be very clear, guests are willing to
spend but only if something interests them. Very few will show their willingness to upgrade
on the basis of infrastructure so, you need to lure them with the experiences offered. As a hotelier, it is your responsibility to
educate your guests about the unique stay experiences you offer in each category. Mostly, before coming to your hotel website,
they are already aware of various amenities offered in each category of room and they
might have made up their mind to book the base category. When they land on your website, you need to
provide them with more information and amaze them by the experiences offered. For doing this, it is very important for you
to provide them all the information on your hotel website very clearly including the experiences
offered in each room category, their basic inclusions, pricing, any special irresistible
offers and much more. Don’t forget to put up stay options right
in the header of your hotel website. Trust me, it is possible to convince your
guests to upgrade their stay by attracting them towards your experiences. Once you are successful in making them feel
WOW, they will not only choose you over your competitors but also, it would be easier for
you to compel them to upgrade. It will definitely fetch you more profits. In the next post of this series, I am going
to help you Xplore how to showcase the culinary experiences your hotel offers? Meanwhile, make sure you download the FREE
Checklist of 101 Essentials to turn your hotel website into a revenue-generating machine.

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