Game Theory: Candy Crush, Designed to ADDICT

Game Theory: Candy Crush, Designed to ADDICT

Oh my gosh it’s really late P what is he doing? i keep telling him he has to stop working so late hey what are you up to? wait a minute wait a minute? are you playing moble games? I was… no! no i’m working! are you playing them again? are you filming this? would you stop? don’t film this! don’t film this! I’m going to film your addiction! you’re addicted! you’re addicted! ♫ music ♫ hello internet! welcome to game theory the show where once you pop, the fun don’t stop as loyal theroist may remember a few months ago I dipped my toe into the mobile gamming waters with a strategy game named Total Conquest since then, things have changed little did I expect that those cartoonish roman soldiers were pedaling me a gateway drug that would send me into the crack den known as the Google Play Store Action, Strategy, Puzzle, Adventure, Arcade you name it, and it’s there my most recent discovery has been dungeon gems a game that has you fighting through waves of enemies in a rock, paper siccors, style game with a team of elementally charged heroes that you find, train, and evolve kind of like Pokemon, actually as you quest you find different, stronger heroes to add to your collection and fill out your roster again… just like pokemon and battles have you matching tiles to summon stronger and stronger attacks just like pokemon! well, I guess the games are slightly different but here’s the crazy thing I can’t stop and it’s just matching tiles! seriously! as dark souls II and Assasin’s creed IV sit on my shelf just gathering dust waiting to be played, I’m turning more and more to swiping at tiles in an effort to take down a hoard of water orgs with my wood elf which begs the questions: of why? why are people everywhere forgoing epic quests like skyrim to crush some candy? why is Mario moldering on the sidelines while I’m running temples, clashing clans, and conquering totally earlier, I used the metaphor of a gateway drug but it’s true! these games are litterally adictive and the developers know it they’re programming them in a way that hacks your brain taking advantage of psychological quirks you probably aren’t aware exist and yet have huge consequences on how you behave and what you play So it’s high time you learn the secret mobile developers already know and are exploiting inside that head of yours To understand that we need the straight dope on the Dopamine Pathway the Dopamine Pathway is one that always seems to come up in one of those pesky high school biology classes somewhere between frog dissections and that dam Krebs cycle aplha, keto, gluca…whatever I hate that dam thing. Anyway! Dopamine is a specialised little molecule that is basically your body’s happy hormone if you happen to feel a sudden burst of happiness after beating a major boss, a wave of excitement after discovering a secret area or even a little wide-eyed wonder at the new jiggle physics 2.0, all that is basically caused by your brain being tickled by thousands of tiny molecules of dopamine. scientifically speaking, dopamine is known as a Neurotransmitter, which means it travels between neurons in your brain. when you finally beat that speeder bike level in battle toads, your brain jumps up to celebrate your victory. and neurons get flooded with ions creating a
tiny electric current when that electrical potential hits the
end of your neuron the ions pour in and the dopamine gets shot out into the gap
between your brain cells like a million little angry birds except they’re happy because it’s
dopamine so they get launched across the synapse but luckily they land in the loving arms
of your brains dopamine receptors which just so happen to be conveniently
located on the end of the brain cell next door like a good neighbor dopaminergic
receptors are there so the dopamine bumps up against the new
neuron and as a result you get a shot of happiness excitement or satisfaction it’s your brain giving you the
equivalent of a big ol pat on the back for being successful at life so if dopamine makes us feel happy why
do we sometimes get bored with our favorite games well one reason we lose that love and
feeling about the games we play is desensitization it’s actually the
dopamine signaling turning itself off in any kind of addiction whether it’s drugs
alcohol or my addiction of choice diet coke the addict ends up having more
and more as time goes by the first few times you perform the addictive behavior
like drinking diet coke you feel awesome so crisp and cold and clean and has that
nice burn in the back your throne it’s sweet and acidic all at the same time so
good so instead of waiting a week to have
another Diet Coke you remember how great it was and get
one the next day you order a large and you order it without ice because you
know that their managers told them to feel that come up with as much ice as
possible so they save money on the soda syrup you cheapskate windies man you have so much ice in your
cups anyway your brain still releases a bunch
of dopamine the first few times you do that but over time it starts to go hey there matpat aren’t you drinking a
lot of diet coke there buddy maybe Otto order a nice ice tea or something try a great phantom diet
dr. pepper and it tells you this by removing or down-regulating some of your
dopamine receptors literally closing them down for business with fewer
dopamine receptors waiting to catch all your little dopamine molecules making
that leap of faith across the synapse the happiness signal gets weaker sure
eventually you’ll get as much dopamine and take as before but it takes a lot
longer and you have to drink a lot more diet coke to do it and the time after
that there are even fewer receptors so the cycle gets worse and worse over time
until basically you have to be drinking diet coke around the clock in order to
keep up the level of signaling you used to get from a couple of sips man I’m thirsty here on a second my
wallet ha unlike diet coke though which I can
get whatever I want mobile games have the ability to
regulate how much you consume thus preventing you from getting the
sensitized and they do this in multiple ways first
they get you to fly through the introductory levels right off the bat
you’re receiving rewards achievements unlockables in my first hour with
dungeon gems i powered my way through at least ten dungeons nabbed – no less than
twelve new heroes and level up my main a whole bunch I was unstoppable and it was amazing I was swimming in dopamine this got me
invested in the game early but as it got harder and upper levels those bursts
became more sporadic and unexpected but rather than feeling discouraging it may
be more excited because each victory felt earned and the reward was even more
satisfying this is known as a variable ratio
schedule of reinforcement and is the same method that’s used in the slot
machine you never know for sure when you’re
going to win but when you do it’s incredible and the designers make sure
that you win just often enough to keep you coming back for more secondly and more importantly dungeon
gems candy crush total conquest and more all have mechanics built into the game
that limit the length of anyone play session you play a few too many matches or lose
a few too many lives in the game forces you to wait a few hours before jumping
in again this means they’re cutting you off at
times when you’re most invested in other words you’re always left wanting more by
not letting you play the game actually becomes more rewarding when you’re
allowed to return this is all related to what’s known as the hedonic treadmill basically that as a person situation
changes their expectations for happiness change with it let me illustrate through an example
studies have shown that people who have won the lottery don’t tend to be any
happier than before they had all that money their desires tend to rise in
tandem resulting in no permanent gain and happiness the same results come from people who’ve
been paralyzed they report a similar level of happiness both before and after the accident that paralyze them this is
because they’ve gone back to their happiness equilibrium their situations
have changed and are sustained at that changed level and so their happiness has
adjusted accordingly but with mobile games and built-in
breaks you never stay in that elevated happiness state long enough to grow
accustomed to it you know the phrase absence makes the
heart grow fonder here in a long distance relationship that’s the thing
you hear all the time but it’s true in this case dungeon James is my
long-distance girlfriend we hang out for a few days have a great
time probably catch a movie some dinner but then she goes away for a while I
remember the good times we had caller up on the phone and eagerly look forward to
the next time she’s in town so you’re taking games that are
perfectly programmed to capitalize on some course psychological triggers and
adding to that unbelievably sticky formula by also making them free to play
putting them on a console that exists in your pocket making them super quick and
easy to get into and learn and gosh darn it giving them an incredibly fun and
rewarding sound graphical design there’s no reason people can’t resist
these things and that’s not including elements of the gamblers fallacy and
Rosie retrospection but those subjects are for another day in short mobile games are the perfect
storm of addictive gameplay but there’s one final angle to this whole dopamine
story sure these games are programmed in ways
that keep the dopamine flowing at max volume by spacing out your rewards but
they’re not the only ones to blame you are studies have shown that about ten to
fifteen percent of the population have addictive personalities meaning they’re
more prone to get hooked on something video games or otherwise within that ten to fifteen percent though there’s a
higher-than-average portion of gamers take for instance one study that had
researchers use giant magnets to study the brains of 14 year old gamers half of
the test group played video games for more than nine hours per week the other group played significantly
less the long our gamers had more gray matter in the ventral striatum a part of
the brain essential for dopamine reward and addiction seeming to suggest a
higher likelihood of getting addicted but it’s also in our personalities tell me if any of the following phrases
sound familiar I only need to kill 10 more cactuar before I max out my w
summon materia thank goodness i finished getting all 2057 while achievements for
the Warlord’s expansion sorry Jenny I can’t make out with you
tonight already got a date with goat simulator grinding completion assisting
and social isolation or put in a broader context engaging in repetitive tasks
going to ridiculous extremes and while still social isolation three tale tale
signs that you may have an addictive personality and to gamers that’s par for the course that’s what we
do for fun so yes mobile games may be programmed to
be even more addictive than world of warcrack or heroine of the storm but
gamers are also much more likely to get addicted to these things in the first
place but don’t worry it’s not all bad people
prone to addiction also tend to be highly driven motivated risk-takers with
a higher IQ and strong leadership potential so sit that sweet sweet diet coke dear theorists because
you may be an addict but hey there are a lot worse things out
there to be addicted to then tile matching but hey that’s just a theory a game theory thanks for watching candy crush that subscribe button it
won’t even cost you a micro transaction I swear no okay welcome back to the super
amazing and card tournaments where we haven’t had one in a while so let’s make this one good by tackling
one of the biggest battles and deke dump your choice Star Wars or Star Trek is the force with
you are you planning on living long and prospering click on one to choose so
that we can finally settle this internet old debate or maybe you’re just a movie
and who doesn’t care anything about this intergalactic debate bring that option
up to Ronnie you feel awesome so sweet and so cold
like the plums never in the icebox that you were probably saving for dinner
Thank You William Carlos Williams here’s a reference and no one will ever get


  1. I hate candy crush doh? And lots of people Copy it lol

    Oh and I actually understand a bit of this even though I have never learnt any of this yet xd

  2. phone: install facebook
    me: no, i already have
    phone: れえええええええ
    after watching this
    me: my phone is addicted to facebook!

  3. OoF… my BFF is Addicted to Star Stable (a horse game) and she plays it like 16 of 24 hours… and she plays it with her friend (not the real name for privacy resons) Ella. She’s play it with her 3 times a row this week! Sooooo they was first loving The Sims 4 and now Star Stable… R.I.P THEIR SOCIAL LIFES!!!!

  4. Ive played this game a few times and it never got to me. In fact i deleted 5 mins i tried playing it. I still prefer dark souls

  5. Who else can tell they are watching and old video from him I did then I looked at the time. It was uploaded an '2014' I was right 😁

  6. Id love to hear how this applies to YouTube. Some of the more popular youtubers, Jack, Mark, and even Game theory are super addicting to watch and very habit forming. However, they all post every day.

  7. In 2018 the global gaming industry made $110 billion dollars. Over $88 billion dollars of the $110 billion dollars were made from freemium games in 2018 making 80% of the total earnings of the entire global gaming industry. $61billion of that money was made from Mobile Freemium Games making 55% of $110 billion earned from the entire gaming industry. Game developers will likely keep chasing the money. Think conciously about what you decide to play and how it can change the future of gaming.

    Eleven reasons why I think Freemium gaming will reach console gaming systems and destroy the gaming industry!


    Console games are vulnerable to Piracy. If they give the game to you for free it Voids that fear. Making piracy worthless. The value of the game is based soley on your progress and in app purchases. Paying for in app purchases protects how they can make a profit with a freemium game with out depending on advertising for money.


    They are making more profit from Freemium games with in app purchases that allow you to buy upgrades to be able to advance your game progression and your gaming experience. The upgrades seem cheap until your gaming experience declines and you need to more


    Even if users are not paying they can get free awards to draw them in and stare at the promos every single day.


    These games are designed to only offer perks in intervals requiring you to have to go to the game all throughout your day and luring you back in. Every time you get that notification is a chance for them to get you to boot that game up and see every product they are selling.


    This point is very simple it removes all aspects of how talented a gamer may be. Though you can play for free there will a be a day when you hit a peak and playing for free will cost you your progression or even your rank in the game. Sometimes it can take weeks or months before players hit a peak. When they hit the peak they have become so invested in the game it's hard to give up on all the hard work they did playing for free for so long that they start to open their wallets and spend some money for some upgrades that will help them win.


    Freemium games have no end and always build their platforms on a never ending upgrade system which means a never ending debt for those willing to pay. You can buy hundreds of tradional console games and even gaming Consoles worth of value in these games and still not be in the top ranks. People become so addicted to the games they shovel thousands of dollars to keep their official rank fighting lower and higher spenders.


    Its 100% like gambling without any chance of winning your money back and eventually every win you manage to get you will have had to pay for.


    The more people get addicted the less the developers have to care or try to address their community (Glitching, Poor network connections, Bugs, and Cheating) . Typically when they do address their community it's only to announce new promos or other features that benefit premium users the most.


    If your spending money on freemium games your the victim and you know your the victim and you might try to justify what free items you have acquired and your official status in the game along with the status of others in the gaming community to justify their abuse and may even deny how much you actually have spent on the game to others.


    Almost Every large gaming developer is in the market. Ea sports, Ubisoft, Sega, and Nintendo


    Imagine your favorite games becoming freemium. Imagine freemium games on PlayStation and Xbox and how it will devistate the online community. This is a terrible trend in games and such a horrible thought to see in console games.


    Overall every user saw freemium since mobile games first started developing them. As more and more time went on we all try to convince ourselves our goals in these games can be reached without spending cash. Keep playing for free and you will be guarenteed to spend money and in most cases spending more than double what a console game is worth. If this wasn't true these developers would not make money. They are exploiting you and you should not tolerate it. If you tolerate this. These gaming developers will continue to make more and more. This style of gaming will eventually make its way to gaming consoles and destroy our favorite games. These games are not creating better players they are creating better addicts. We all know we hate it. Not enough people are speaking out about this. We should be bringing the gaming community together and protest these style of games and demand a ban to all pay freemium games. If you agree I ask you to keep reposting this and dislike/1 star every freemium game

  8. I also need to know how to mind hack people to make games? Dang, making games just gets harder…

  9. I hate candy crush, well looks like I’m safe from mobile addiction! Wait, what’s this? My Singing Monsters? IM PULLING AN ALL NIGHTER SO MANY MONSTERS WOOOOOOOOOO

  10. Here’s a story

    My sister got super addicted to a game and I shall tell me what happened when she want insanely addicted

    So my sister June got a new mobile phone (IPhone 7). She first got a game I don’t remember it’s name and she loved it! Except then stuff went downhill when she has her 18 birthday she said that she has to do “work” on her phone that night then the start of the Video is the same that she did except I didn’t post it (I don’t post on yt) and that was the start of it

    She soonly started to go everywhere with it School,home,dinner,break and even going on dates. So my mom took it off her and then she started to go insane so insane my mom had to lock her in her room (with survival stuff of course). Closed all her windows and made sure she couldn’t get out and I felt bad for June it was just a addiction so I found the key and unlocked it then June thanked me and then she said “let me know when mom comes okay” I said of course because I love June until she asked “Now can I have my phone” and then I relized she just wanted her phone but I’m not a doubter to I asked my mom if I could have June’s phone but my mom then knew and then when she went up JUNE TRIED TO KILL HER! And that’s all for now (btw June went to a mental hospital)

  11. I download a mobile game.
    I play a mobile game.
    I blow through the tutorial.
    I realize the game is boring.
    I delete the mobile game.

  12. MAT WHERE THE FU## HAVE YOU BEEN IVE ONLY SEEN VIDEOS WITH AUSTIN GOD DA## IT!!!! but I need your help. It’s a game called Rust. No di### for harambe memes.

  13. There's one commenter named 'Marwanjo' who is all over CC All Help and CC Mom who constantly complained about this game. Among the most memorable phrases are:
    "Bey Bey cc" (he meant bye bye)
    "Not kingsize games"
    "Kingsize games sucks"
    "300 friends, no one is playing iT"
    "Play pokomon instead"
    "Horee with slotomania"
    "Go further with my other games, and their not kingsize"
    "No more levels for me"
    "The trolls of cc, Silvie and Dennis, yeh yeh, they work for cc"
    "This level is not to get"
    "I leave candycrush and cc behind me"
    I guess Marwanjo's not addicted to CC, he's addicted to CC All Help/CC Mom instead.

  14. I play roblox NOT a game like that i can play jt whenever, WHY am i addicted! I HATE GAMES THAT ARE LIKE CANDY CRUSH!

  15. does this mean i have -1 domimine cells?
    i have only ever been truly happy once, that is then i watched anime. now i have watched it so much that nothing brings me joy. i tried buying a vr headset, it was amazing, but i still was not all that happy.
    could be boredom, idk.

    also, i do play a lot of video games, not really that fun tho.

  16. Im imune to mobile games like that they r boring im only addicted to my Nintendo switch lel

  17. I feel like addictive mobile gaming Is taking away the time spent on playing well developed games on both console and PC. Like he said, dark souls and assassins creed are just sitting on his shelf collecting dust. I was once addicted to Hearthstone, always putting too much time daily into finishing quests to get gold to buy packs. After that playing more for 10 gold every 3 wins. After moving on, from the game, I tried a game called Monster Super League and any game that can play itself is great right? That was until it killed my battery in merely hours. And the grind got harder just to get the characters I wanted. What's worse after this game came Puzzles and Dragons, Love Nikki, Bubble Witch 3 and now Dr. Mario World. There is no end to these games as it it's many things you can do in game while playing levels after levels probably never ending like Pacman. My point today is that mobile gaming is a terrible addiction that is so very hard to break from. I find my life easier when don't have to stress about getting everything done in one day before the timer resets. These games are not casual as the put pressure on its players by "the more time you spend playing (especially during events) the more you'll get rewarded." I'm glad I quit. The only mobile games I have are ones that don't cost me any money unless I want to unlock something. Because spending money on useless virtual currency to get ahead in the game is just ridiculous. I'm so glad I severed the mobile game umbilical cord as it makes my life a little less hectic. I play casual games on steam that I can take my time and there's no competition to get to the top. Once I beat the game, there are achievements to add replay value to a complete game that I already bought. Why spend time or money on a game that is incomplete. It's looked down upon on steam when a developer abandons a project game in early access. Why should free to play/neverending (incomplete) be any different?

  18. Any game creator that makes it so you can't play there game anymore after you lose a number of lives, needs to burn in a secret 13th tier of hell.

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