Hooked, Hacked, Hijacked: Reclaim Your Brain from Addictive Living: Dr. Pam Peeke at TEDxWallStreet

Hooked, Hacked, Hijacked: Reclaim Your Brain from Addictive Living: Dr. Pam Peeke at TEDxWallStreet


Translator: Hanna Lukashevich
Reviewer: Peter van de Ven I’m the doctor, and I’m here to save you. (Laughter) No, I’m not. What I’m here to do is to fill the survival void
a little differently than you’ve been doing for a long time. Not everybody but lots of you are filling that survival void
with what we call ‘false fixes’. And that is… You know what I’m talking about. I’ll give you a hint:
it’s not apples and kale. When things get a little tough out there, it’s usually that national
‘ménage à trois’, especially for women. Late at night: you, Ben & Jerry. (Laughter) And who was it that told us that a pint of ice-cream
has four servings in it? No-no-no. Law & Order marathon, perimenopause,
a rotten day: one serving. And there you have it! Anesthetized, ready for another day. Sounds familiar? So, what I’m going to do
is describe the problem and prescribe a little bit
of a brand new solution based upon hot new science that most of you may never
have heard about before. A twist on survival. Well, you know how it goes. All of the false fixes
we are used to in life. I look specifically at that wine bottle, and think about that brand new Facebook that has an amazing following
of a thousand women. It’s called: “I need a glass of wine,
or I’m going to sell my children.” (Laughter) Do you think we have a problem here? Look at everything else we do. You live an addictive lifestyle,
and you don’t even know it. It’s addictive-like behaviors
that happen throughout the day. Any question about this, just give up one of those behaviors
and see how it feels. You know how it feels. Staring at screens… What about getting to work at five in the morning
and leaving at midnight? Anything wrong with that? What happened to eating? And what do you eat? And do you sleep at all? We’re going to get into that. These are what we call ‘false fixes’. Oh, sure they fix, sort of,
for a short period of time, and then they boomerang
right back in your face. As we are thinking about this, what I’d like to do
is take you on a journey. Mind, mouth, and muscle. I want to go deep, and I want to show you
a little bit more about these false fixes that you may not be aware of at all. We’re going to start with the mind. Ah, the mind… It’s very important… (Laughter) You laugh? This is highly scientific. Now, listen up! Men, left hemisphere, task-oriented. Honey, you’re either on or off. Women, we’re complicated.
We have many knobs. That’s because
we work off two hemispheres. We have more connections
between hemispheres. We spend money differently. Men spend more money on entertainment
and basically period than we do. What do they spend it on? Booze, women, shoes, and caregiving. Helping ourselves, and everyone who comes
within a hundred feet of us even if we don’t know them,
we’re caregiving them. We’re eternal caregivers, to our own detriment. Keep that context in mind
as we push forward. I told you that you most probably
have addictive-like behaviors, and you don’t even know it. You don’t even know
you’re filling that void with this. I’m going to show you something
you’ve probably never seen before. What you’re actually
going to see is a PET scan, and this PET scan is extraordinary. You have a normal brain – there’s one left in the United States,
but we use it a lot in these experiments – and what you see up there is red-orange: the red-orange of the reward center. The reward center lights up, normally, when dopamine – that fantastic,
lustful, pleasure neurotransmitter – links up with dopamine receptors. That’s what it’s supposed to look like. Look at the other brains.
It could be anything that you do. Yes, it’s not just substance abuse:
it’s everything abuse. Food addiction, actually, is real. We actually have
addictive-like habits around foods. Surprisingly, it’s not kale. This is usually hyper palatables
like sugary, fatty, salty foods. But they do a number on your brain. You see, it’s not a black box anymore.
We can peer in there with scans. What we see is the actual damage
to the reward center. Is it reversible? Absolutely. You know exactly what you need to do. I don’t have to tell you that.
It’s a keen grasp of the obvious. Let me tell you more. Did you know that sugar
is more addictive than cocaine? Yes, refined sugar. Lately, there was a study on Oreos
that you might have heard about. Actually, I did a nice little piece
on this, and it was fabulous. What it was: they took rats and they injected them with morphine, and they injected them with cocaine, and then they offered them an oreo. You’ll just never guess what happened. What we were measuring
was one particular gene We wanted to see whether or not the oreo caused the same changes
as morphine and cocaine. Guess what happened. What do you think happened? The same thing and even worse. Do you know that rats bagged
the morphine and the cocaine and went right for the filling? Just like you and I have done for years. Sort of a metaphor, isn’t it? They literally – we watched them,
we have videos of this – ripping the cookie apart
and going for the filling. Yeah! Brings back great memories. And then more and more and more… What’s going on? Let’s look at the next part of the brain
that gets hammered with all of this. As we are describing this problem,
we’re looking at the prefrontal cortex, or the ‘smarty-pants’
part of the brain, or on Wall Street, ‘where the executive function hangs out’. Tap your forehead,
it’s right behind there. When you’re living
an addictive-like lifestyle with addictive-like behaviors,
guess what happens. What we notice in that scan
is that the ability of the brain to be able to muster up
all of the wonderful skills that you see in the prefrontal cortex, which are organizing, strategizing,
staying vigilant, being mindful, reigning in impulsivity,
impatience, and irritability – guess what ends up happening? – you can’t do it anymore. It gets hammered, it gets impaired,
and you’re out: end of story. Not so good. What else hammers this? Stress. There is a reason why ‘stressed’
spelled backwards is ‘desserts’. Think about that. Stress absolutely impairs
this entire part of the brain. At the same time, sleep does. What about zzz’s? Zzz’s please! People feeling very proud of the fact
they got just four hours of sleep. Really? Do you want a belly
that extends from here to the next state? That’s a great way to do it. Don’t have enough sleep. None of growth hormone on board
when you sleep at night time, when you’re impaired this way. You have too much
stress hormone, big belly. There you have it. And that big belly is full
of increased incidence of disease, morbidity, and mortality. Who the hell needs this? We’ve got to clean this up. Let’s go to the body
if we’re going to clean this up. You’ve probably never-ever heard
of sitting disease. Google it sometimes. Mayo Clinic tells you
that if you sit for too long, you increase your risk for heart disease, and more importantly,
metabolically, you ‘glaciarize’. You can’t move your blood sugar. Actually, I’m a physician,
this is killing me. I want everyone to stand up.
Everyone stand up! Oh, doesn’t that feel better?
I’m saving your life! If you really want
to get something out of this, high-five the guy next to you. Didn’t that feel good?! Sit down! Your genes are absolutely
flipping with happiness, and at the same time
I just helped to save your life. Are you happy?
Good. Let’s move it along. I know most of the guys are
staring at this saying: “Yes, that’s me.” (Laughter) Women, of course,
are laughing very heartily. I told you, I’d go deep inside you:
mind, mouth, muscle. Let’s go into the belly. That’s what his belly looks like
if I cut him like a salami, and that’s a CAT scan. See the white in there? You’ll only see this in research.
This is from our laboratory. That’s fat, not a whole lot of it. What happens, however,
when you fall asleep at the meal… Even Michelangelo packed on a few. Right? This is what it looks like. What you actually see is way too much fat. Is this reversible? Absolutely. The guy is swimming in it right now, and obviously, this is not the way to go. False fixes lead to this.
A life of false fixes. Here’s the solution. How many of you ever heard
about epigenetics? Epigenetics is the hottest new science. If you don’t know it now,
then make certain you know at some point. What this is, is so straightforward. I’m going to go right down to the gene.
I’m going to show you how easy this is. For the longest period of time, we thought you were stuck with your DNA. Whatever you’re born with,
honey, that was your destiny. That’s not the way it works anymore. Instead, what we have
is a brand new science that says: every single thought you have, every single mouthful
of whatever you’re eating, and every single step you take
changes gene expression, changes the way the whole body
is talking to itself, and changes your destiny. That’s right: you write
your own life script. Let’s see the birth of epigenetics. Very simple. We took a mouse that was
basically condemned to death. It had the Agouti gene deep inside it. And this Agouti gene
basically made it fat, floppy, yellow, because was a color-of-the-fur thing
linked in with the Agouti gene. It died of every disease very early. What we decided to do
was just something fun. We fed it greens – that’s right, mom was right – and the greens – you didn’t know –
have something called a methyl donor, just a little side chain. It’d pick them up every single time
you’d have greens and good whole foods. At the same time,
when you do physical activity, at the same time, when you meditate, the same thing is happening:
you’re changing gene expression. So, we went ahead and fed the mice this. And then they had babies. And the babies were born lean,
mean fighting machines with green. We never knew this. This was 2007, which is why
you’ve probably never heard of it. Now it’s the hottest new science. Now when you go to the produce section
of the grocery store, you don’t look for greens: you’re cool, because greens are so last-year. Instead, what you actually say:
“I’m going to score some methyl donors. I’m going to methylate my genes.
I’m going to change their expression.” You’ll be way ahead of the curve. This is what a human being looks like
when they’ve been methylated. Betty Lou Sweeney: 250 pound,
68 years old, 26 medications, and half dead. And then she got the big clue
– I call it an ‘epipha-me’ – when she was stuck in an ICU, half dead. This is what she ended up doing. What she ended up doing
was turning it all around. She fought her food addiction. She fought her every single
addictive practice she had. She slugged it out; it took her 2-3 years. Guess what she ended up doing. Ending up in the
Guinness Book of World Records for holding up the longest plank. That’s right. It’s 36 minutes. Most of us can’t make it beyond what? And you don’t even know what a plank is. OK. I’m good. Lest I forget as I wrap this up. We need mentors. We need to know now that we could take this
on to generation after generation. We feel so good when we put
mind, mouth, and muscle together. When we change gene expression.
When we go epigenetic. But there’s one other piece of this too:
God, you feel really good too. I met this happy camper
at the Senior Olympics. 93 years old on the track and field,
when I was covering this for television, and he taught me one other thing
that you can’t forget. He stalked me for three hours. He didn’t know he was 93. He thought he was 23. Just showing you
that when you go epigenetic, when you fill the void with healthy fixes, everything is looking up. (Laughter) So, epigenetic transformation. And do remember the last lesson: The real wealth is health. Thank you. (Applause)

100 comments

  1. Someone should apologize for the last thousand years of what we have taught ourselves. That was us, our parents , grandparents, etc. Some disciplines made incremental success, nonetheless, most were insidious…

  2. Hahaha, I guess based on Pam’s comments there is less that can go wrong with men 👍 Too many ‘knobs’. I have little doubt Pam is wrong – men (of substance) have had to get very good at supporting and cooperating with women’s ups and downs being why regardless of context men are necessary among women 👍

  3. Great clip, charismatic and knowledgeable speaker. But, still has much work to do, such as : learning basic respect notions, communication skills and the impact of words and ideas, inferiority complex syndromes, left undealt and usage of general bashing of anything or anyone by belittling it or them, in order to get attention, make a point and ultimately self gratify her own narcicism. To use a common ploy, to seem intelligent in front of part of her audience, by being, or appearing on top of a situation, in this case, how men are simple minded. Sadly for her, in regards to men, she has no clue, of how to treat men, basically showing disrespect in a funny tone. By doing so, she shows her own mental deficiencies in regards to processing and understanding human behavior. To prove my point, it would be interesting to see, how such words and anti male propaganda, would impact or have impacted her own son, if she has one, compared to her daughter, if she has one. As my mother would have told me. Always stay away from people, that belittle entire groups and do not consider the individual. Which if you read in the comments on this clip, many were so turned off, by her anti male attitude, that they stopped listening to her valuable message.

  4. I thinks it's more because she seems to be trying to imitate a woman. I mean she sounds more like a Man, she is built more towards the masculinity side, plus if my care giver sounded like that I'd probably give in to the requests as well.. I was hoping to see the Guiness planks' record be broken. Possibly some physical abuse to go along with the mental abuse for those who dat down to slow… hahaha..

  5. My take:
    1.
    Your Addictive Behaviors impairs Executive Function of your brain.
    Sugar is more addictive than cocaine.

    2.
    Stress is another thing that impairs Executive Function of your brain.
    There’s a reason why stressed spelled backwards is desserts (as a half joke).

    3.
    Lack of sleep – the third thing that impairs Executive Function of your brain.

    4.
    Sitting too much is very detrimental.

    5.
    Epigenetics – new science that says “every single thought you have, every single mouthful of whatever you’re eating, and every single step you take changes gene expression, changes the way the whole body is talking to itself and changes your destiny”
    You write your own life script.

    Every time you eat greens (through something called methyl donors), whole foods, do physical activity, meditate you’re changing gene expression.

    The real wealth is health.

  6. Dr Pam Peeke. Where have you been all my life? I'd go epigentic for you. Thank you for a wonderful and powerful talk. Message delivered.

  7. So men are one-track minded, focused only on pleasing themselves? Men don't take care of families? Men don't try to improve themselves, build new things, teach and inspire youth? Men lack complexity? It's hard to take feminists seriously, because they so thoroughly misunderstand and misrepresent men. It makes it difficult to stay tuned in for the useful bits they might share.

  8. i love that people are seeing this is a brain disease. I love that people are finding out that it about learning to live differently. THe fact that we don't know how to or even what to do is missed sometimes by the treatment programs. They teach us to stop. Now we need to learn life skills. THank you for this video! Train your brain!

  9. Only if such women were famous in social media for their wisdom and not Kardashians and Jenners for their bodies, the society would be completely healthy.

  10. This is EPIC why i didn't get hold on this video before, but it is not too late i am just 48 years young and i can turn things around. If Betty Lou can do it then i can do it too.

  11. OMG. Just found this. I found her phenomenal. I loved her personality. And such great advice! I had come across The Peeke Method or something like that many years ago and just now found her here. I feel great. Thanks much Dr. Peeke. 😀

  12. I'm slowly realising how easy it is to be happy and healthy. You just gotta do some hormone management through your environment.

  13. I’m an alcohol/food addict. It’s hard enough to make 2-3 healthy consumption choices in a day but it’s wise to remember every healthy choice counts. It all adds up over the years.

  14. 3:40 "…care-giving…:" That's a laugh…You only do that if it's to your benefit…Nobody gives something for nothing. It's a negotiated deal…

  15. what amazing presentation style she has! What a collected and great speaker. 13 minutes felt like 2 minutes, amazing speaker she is!

  16. But isn’t the dopamine system NOT the reward system but provides dopamine to the body to encourage seeking behaviors, and the opioid system provides reward?

  17. Can't wait to eat vegetables all day and stand up indefinitely and of course live forever because I'm now a superhuman.

  18. Woe, is this a man, or lady? Voice?? Look??? I say man , but he acts normal, not a Nelly, Queer, I'm down with that.

  19. Thank you! Sugar is ansolutely the biggest addiction! Eric Clapton was asked what drug started his addiction ? He said "SUGAR"! I am a former food addict! I know that food is addictive to some!

  20. Everyone here is talking about how good she is at speaking. Nobody's talking about what she said. Simple reason for that. She didn't really conclude anything in her speech, except that being healthy is good. All of this talk, and there's barely anything to take away from it. Shame.

  21. Would not go to bed without coffee (with sugar ) it the cupboard for the AM, I'm the worst junkie I know, BUT its legal, and I can afford it.

  22. Anyone know where the TedX talk is for Dr. Ruth Potee? She’s another really good person who speaks nationally on opioid addiction (& other ones) & is a real warrior on the frontlines. (She’s treated me many times)! This woman seems very bright too, as well! 🙏🏼🙏🏼🙏🏼🖤

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