IPhone child addiction: Apple investors push company to address issue


IN OTHER WORDS, KIDS WHO ARE JUST REALLY INTO THIS. MAYBE TOO MUCH INTO THIS. THIS RINGS HOME WITH ME, BY THE WAY. DEIRDRE BOLTON AND CEO LISA. DEIRDRE, WHAT ARE THEY WARNING ABOUT?>>SO THEY’RE ESSENTIALLY INVESTORS. THEY OWN ABOUT $2 BILLION WORTH OF APPLE STOCK. IS 900 BILLION, SO APPLE COULD JUST SAY WE’RE SORRY AND THAT’S THAT. HOWEVER, APPLE IN THE PAST HAS SHOWN ITSELF RESPONDING TO EITHER SHAREHOLDER FEEDBACK OR CONSUMER FEEDBACK. SO THESE TWO COMPANIES, WHICH IS ACTUALLY AN INVESTMENT, AN ACTIVIST INVESTOR USUALLY TALKING TO COMPANIES AND THEIR PENSION FUNDS IN THIS COUNTRY SAYING WE’RE ACTUALLY CONCERNED THIS COULD BE A PUBLIC HEALTH ISSUE. THEY’RE TALKING ABOUT IT FROM A POINT OF VIEW OF AN INVESTOR, PARTICULARLY JANNA SAYING, LISTEN, IF THIS IS FOUND TO BE TRUE, THESE LINKED TO BE BAD FOR THE STOCK. IT’S OBVIOUSLY BAD IN MANY WAYS. BUT WE’RE TALKING ABOUT THE INVESTMENT POINT OF VIEW WHERE THEY’RE SAYING APPLE YOU NEED TO DEAL WITH THOSE BECAUSE ONE DAY IT WILL AFFECT YOUR STOCK PRICE PRICE. NEIL: YEAH, FACE VALUE IMMEDIATELY THINK THIS IS NOT GOOD FOR THE STOCK.>>YEAH. NEIL: BUT A LOT OF PARENTS WORRY ABOUT THIS SORT OF STUFF.>>EVERYBODY WORRIES ABOUT IT AS A MOM OF BETWEENS MYSELF, I WAS JUST SAYING BEFORE IT’S SOMETHING THAT KEEPS PARENTS UP AT NIGHT. THE AMOUNT OF ANXIETY, IT IS TOXIC, THEIR FULL FRONTAL LOBES AREN’T EVEN DEVELOPED YET, AND THERE’S JUST TOO MUCH INFORMATION BEING THROWN AT THEM THEM. NEIL: WELL, HOW DO YOU RELEASE IT WITH YOUR OWN? HOW DO YOU DO IT?>>WELL, FOR US, WE’VE TAKEN — LIKE I WAS SAYING, I WOULD NEVER JUST GIVE MY KIDS KEYS TO A CAR AND SAY GO DRIVE. WE’VE TAKEN STEPS TO TRAIN AND MEDIA. ABOUT WHAT YOU CAN AND CANNOT DO. WE PUT DIFFERENT CAPS ON DIFFERENT WEBSITES SO THEY CANNOT GET TO THEM. I MEAN, WE GO THROUGH THEIR STUFF EVERY SINGLE NIGHT BEFORE THEY GO TO BED THAT?>>THEY KNOW. THEY KNOW THAT IF THEY’RE GOING TO HAVE PHONES, MOM AND DAD ARE GOING TO BE WATCHING AND SEEING WHAT THEY’RE DOING. AND I HEAR PARENTS ALL THE TIME TALKING ABOUT THIS. LIKE, IT’S ANOTHER JOB. WE DON’T HAVE TIME TO DO THIS. BUT IF YOUR KIDS ARE GOING TO HAVE PHONES, WE NEED TO ALSO BE — MAKE THEM RESPONSIBLE AND PARENTS RESPONSIBLE TO THEN THERE’S CONTENT WHAT THEY SOMEHOW CAN SEE IF CERTAIN SITES AREN’T BLOCKED WHEN THEY’RE 5 OR 6 YEARS OLD THAT ARE STRONG IMAGES THAT THEY CAN’T UNSEE.>>YEAH. AND IT’S ALSO VERY IMPORTANT FOR PARENTS TO REALLY TALK TO THEIR KIDS TOO ABOUT ALL THE DIFFERENT TECHNOLOGY AND APPS THAT ARE ON THESE PHONES TOO THAT NEIL: IT’S RIDICULOUS.>>IT’S RIDICULOUS>>I DO. I REALLY DO. WHEN WE WERE YOUNG, IT WASN’T LIKE THIS LIKE THIS. NEIL: BUT I FIND THAT KIDS CAN BE VERY CLEVER. YOU COULD THINK YOU’RE ON TOP. BUT.>>AND THAT’S — YEAH, THERE’S ANOTHER APP OR ANOTHER. AND, AGAIN, WE JUST NEED TO CONSTANTLY AS PARENTS BE READING UP AND KNOWING WHAT THE NEXT APP IS GOING TO BE OR BE PART OF IT. WE NEED TO KNOW.>>SO THIS PENSION FUND AND THIS ACTIVISM INVESTOR ARE ACTUALLY SAYING THEY WANT TEEM DEVELOP SOFTWARE TO MAKE IT EASIER TO DO EXACTLY WHAT YOU’RE SAYING SO THAT PARENTS AND THEN THEY ALSO WANT TEEM FUND SOME RESEARCH AND ACTUALLY LOOK INTO THE LINKS BETWEEN THE INCREASE OF TEEN ANXIETY AND PHONE USE. NEIL: THE UNDERSTAND BEING THAT APPLE DOES MAY REGRET IT LATER AND WILL COST THEM.>>EXACTLY. AT THE VERY LEAST, IT WILL BECOME A BIG PR ISSUE AND, LISTEN, APPLE IS NOT ALONE. IT’S THE SAME FOR FACEBOOK, SNAPCHAT’S SNAP HAS COME UNDER FIRE FIRE. NEIL: AND THIS IS THE MOST PROMISING AND RABID GROUP OF iPHONE USERS. THEY’RE ALL YOUNG AND LEVERAGE EVERYTHING THAT THIS CAREFULLY. IT IS THE WAVE OF THE FUTURE. WE CANNOT DENY THAT. THAT THE KIDS — THERE’S A NEIL: HOW DO YOUR KIDS REACT WHEN YOU DO — NOW, YOURS ARE MUCH YOUNGER. BUT HOW DO YOUR KIDS REACT TO THIS?>>TO ME, TALKING ABOUT IT? . NEIL: YEAH.>>WE’RE VERY, VERY OPEN AND HONEST IN MY HOUSE ABOUT IT. SOMETIMES MY 14-YEAR-OLD WOULD IT’S ANNOYING. BUT I JUST KEEP REMINDING THEM, AND I KEEP SHOWING THEM STORIES THAT I FIND IN THE MEDIA ABOUT, YOU KNOW, THAT ONE WRONG POST. THAT ONE WRONG PHOTO CAN COST YOU YOUR CAREER. CAN COST YOU YOUR LIFE, AND YOU’RE WORKING SO HARD IN THEIR –>>IT’S TRUE, ACTUALLY. I’VE HEARD COLLEGE SCHOLARSHIPS KIDS IN THEIR TEENS AND THEY’RE, LIKE, WE’RE GOING TO THINK TWICE ABOUT DOING THIS.>>SO IT’S ABOUT KEEPING THE CONVERSATION WITH OUR KIDS OPEN AND HONEST AND JUST TRYING TO JUST KEEP THEM AWARE

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